Bugshan Investment’s subsidiaries have played a key role in bringing Bread Ahead, the renowned London-based bakery founded in 2013 by Matthew Jones, to the Middle East.  Sehha & Afyah (S&A) partnered with Bread Ahead to expand its presence in Dubai, UAE, introducing premium bakery experiences to the region.


Simultaneously, S&A collaborated with Bread Ahead to facilitate its expansion into Saudi Arabia. Bread Ahead offers a diverse range of baked goods, including bread, buns, sandwiches, french toast, and pizza. Beyond its retail offerings, Bread Ahead also operates a bakery school, providing workshops for both beginners and experienced bakers.

@breadaheadfdc

Sehha & Afyah Company (S&A KSA), a subsidiary of Bugshan Investment, is the exclusive master franchisee for Häagen-Dazs retail stores in Saudi Arabia since 2020. Under S&A’s management, Häagen-Dazs has expanded its presence in the Kingdom, opening outlets in major cities like Jeddah and Riyadh. S&A’s partnership with Häagen-Dazs reflects a commitment to delivering high-quality ice cream experiences to Saudi consumers, aligning with Bugshan Investment broader strategy of diversifying its portfolio and strengthening its presence in the food and beverage sector.

@haagen-dazs
Sprout Salad is a health-focused restaurant in Saudi Arabia, offering a variety of salads, wraps, and fresh juices. They are known for customisable options, allowing customers to build their own salads with a range of fresh ingredients. Sprout Salad has gained popularity for its commitment to providing healthy and delicious meal options, catering to the growing demand for nutritious dining choices in the region.
@sproutsalads.sa
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🚨 Alert – Identity Theft of Bugshan Investment

Partners and prospective partners: please exercise caution considering the risk of identity theft.

Bugshan Investment has recently been made aware that third parties are fraudulently using our name, identity of our CEO (Fares Bugshan) and branding without authorization, in apparent attempts to deceive customers, partners, and the public. This constitutes identity theft and fraud and is in no way connected with Bugshan Investment.

We strongly urge you to be extremely vigilant if you receive unexpected emails, calls, invoices, contract documents, or payment requests claiming to be from us. In particular, do not share personal data, banking information, or make any payments before independently verifying the request through official contact channels.

We regret any inconvenience this may cause and appreciate your vigilance.